Brilliant.org
A learning app where over 10 million people learn math, computer science, and data. I was the lead creative mind behind the visual art style that made complex STEM topics fun and approachable.Lead Product Illustrator
I spent over 7 years as the lead product illustrator creating the visual systems that touch just about every corner of the Brilliant brand. I’ve had my hands in every part of the product funnel, from building the styles guides that define how the art looks in lessons to creating marketing character designs for animation to exploring new product design elements.Art Director
In addition to creating many of the final shipped assets in the product itself, I was also the owner and art director of the brand illustration style.
Brand Design & Visual Systems
I lead the charge in creating Brilliant's in-house illustration style (called PIX) from research & ideating to building a style guide to expanding into brand design and beyond! Brilliant's art style has lived many lives and I've been there to every step of the way.
Creating a visual system for a STEM learning app isn't just about making art that's pretty to look at. We put a lot of effort and testing into coming up with something fun and approachable while also being able to convey complex diagrams & graphs. The art should delight the user and motivate them to continue learning but not distract or pull focus. It shouldn't feel juvenile, but we don't want it to be lifeless. I could talk about this stuff forever.
My role began with coming up with the in-lesson art, the diagrams and scenes paired with copy and from there it quickly ramped up into building out the visual brand design. How we use color, gradients, characters, etc. 
Product Illustration
From new user experience pages, to paywall, to checkout, I created the illustrations that paired with the necessary - and often not so fun - copy to get users through to checkout.
I worked closely with product designers to sketch up delightful and motivating illustrations, usually of our Koji mascot being cute and fun. Leagues Badge Icons
Course Icons
Careers Page Hero Art
About Page Hero Art
Brilliant Pro Icons
Marketing Art
Working with the marketing/creative team, I created full-bleed hero artwork for every App Store and Google Play feature following best practice guidelines and dimensions for both web and mobile.
Each time Brilliant submitted a feature, I composed 3-5 concept sketches before finalizing the chosen design.
I also worked on illustrations for newsletters, holiday sales, and other lifecycle emails sent directly to users. 
App Store Feature Art
Holiday Sale Hero Art
Character Design
Brilliant's character cast has undergone many changes over the years, starting as simple props for logic problems to fully voiced characters in promotional ads. As Brilliant grew, it became important to have a fleshed out cast of diverse characters for people to connect to.
I numerous characters of varying ages, skin tones, and personalities all with expressive faces, turnarounds and fully prepped for animation rigs. I also created a library of hand positions and props to illustrate scenes efficiently.
About Us Character Scene
Cast of Children Ages 10-17
Character Turnarounds
Animated Ad Closeup